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Hey there, I´m Sophia

Social Media Manager and Copywritter

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Why Maintaining a Consistent Brand Voice Matters

Why Maintaining a Consistent Brand Voice Matters

There is so much noise out there! Some of it can be overwhelming and another half of it can be intimidating for your brand making you think that that should not stay true to your brand's own unique voice. Well, I want to encourage you to cut the noise, stop believing...

How Can an Effective Brand Story Help My Brand?

How Can an Effective Brand Story Help My Brand?

These days we hear the term branding thrown around in the online space so much! Right?  I’m sure you’ve seen it.  But let’s be real, there are so many who are only scratching the surface when it comes to branding. The truth is that branding is much more than a pretty...

Secrets to Creating Irresistible Brand Stories

Secrets to Creating Irresistible Brand Stories

I love an irresistible story! Maybe it’s why I spent so many years as a TV reporter to be on the inside of the stories that shaped communities and essentially our world. Seriously though, storytelling has always been a part of my life since I was a child who was wowed...

Why Compelling Website Copy Matters

Why Compelling Website Copy Matters

It’s one thing to have an aesthetically pleasing website but it’s another thing to have compelling website copy that meshes well with your design. Your website copy is an overall picture of your brand’s style, tone, and mission. Just like your design and website’s...

5 Ways to Leverage Your Digital Content in 2020

5 Ways to Leverage Your Digital Content in 2020

Can you believe that we’re headed into a new decade? 2020 is just weeks away! If you haven't already started, now is the time to start brainstorming on how you can leverage your brand’s content in the new year. Let me remind you that Q1 for your business is just as...

Does My Website Need a Content Audit?

Does My Website Need a Content Audit?

Can you believe that we’re embarking on a new decade?  2020 is weeks away! While there is so much anticipation for what the new year could bring in your business, this is also the perfect time to reflect to make everything clear for your potential customers or...