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Hey there, I´m Sophia

Social Media Manager and Copywritter

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CHECK OUT MY BLOG POSTS THAT INCLUDE RECOMMENDATIONS ON ALL THINGS COPYWRITING AND VIDEO MARKETING. OH…DON’T FORGET TO LEAVE YOUR COMMENTS. 

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New IGTV Series for Creatives: Brand Storytelling 101

New IGTV Series for Creatives: Brand Storytelling 101

Educating creatives on leveraging their digital content and getting clear on brand messaging through brand storytelling is the core of Chayil Media Publishing. That's just one reason why you can now tune into a new IGTV series that will dive into topics surrounded by...

Content Strategy vs Content Planning

Content Strategy vs Content Planning

What is the difference between a content strategy and content planning? While these two terms are used interchangeably, they are not the same. Here's why: Before you get to the good stuff - meaning executing your content on your website and social media channels, a...

Why Community is Valuable to Your Creative Brand

Why Community is Valuable to Your Creative Brand

Being a creative is not always sunshine and butterflies! Your brand relies on the amount of work that you put in. Sometimes it can be exhausting, challenging, and lonely. Those are just a few reasons why I was led to create a community specifically for creatives just...

Why Maintaining a Consistent Brand Voice Matters

Why Maintaining a Consistent Brand Voice Matters

There is so much noise out there! Some of it can be overwhelming and another half of it can be intimidating for your brand making you think that that should not stay true to your brand's own unique voice. Well, I want to encourage you to cut the noise, stop believing...

How Can an Effective Brand Story Help My Brand?

How Can an Effective Brand Story Help My Brand?

These days we hear the term branding thrown around in the online space so much! Right?  I’m sure you’ve seen it.  But let’s be real, there are so many who are only scratching the surface when it comes to branding. The truth is that branding is much more than a pretty...

Secrets to Creating Irresistible Brand Stories

Secrets to Creating Irresistible Brand Stories

I love an irresistible story! Maybe it’s why I spent so many years as a TV reporter to be on the inside of the stories that shaped communities and essentially our world. Seriously though, storytelling has always been a part of my life since I was a child who was wowed...