Why You Think Your Niche is Too Saturated
So, you think your niche is too saturated? Think again… These are the REAL reasons why you think your niche is too saturated - and sorry but the algorithm or the number of people in your niche has nothing to do with it. You’re simply: 👉🏾 Not documenting key...
How to Excite New Email Subscribers
I know a lot of people are telling you the key to gaining new email subscribers is by giving away something for free, like a checklist or roadmap. While this is a great idea, there's more to the process of gaining new email subscribers. Look, I love a good free...
Your Niche Is Not “Too Saturated”
You’re settling when you say this... "My niche is too saturated." Cut through the noise by bringing your brand’s UNIQUE attributes to the table. Your ideal customer or clients actually have a lot to feast on… But you’re leaving them hungry. Why settle with the same...
Connect and Convert With Storytelling
2011 was my first time treading these digital waters as a self-published author. Afterward, I went on to serve as a web producer and director, TV news reporter, creative writing instructor, and digital/print magazine curator. When I think of how I've served in each...
Why You’re Not Excited About Email Marketing
Not feeling email marketing right now? I get it... Just last month, a lot of marketers were “beating people up” for not having an email list. I don’t believe in this… What I do believe in is this: Helping you understand the potential behind email marketing for your...
Give Your Brand Permission to Stand Out
Consider this reminder as your note NOT to hold back: You don't need to obsess over your competitor's content, do "all the things" to stay relevant, or throw tons of stats and facts out there to work with your ideal clients. You need authentic and strategic...
Your Brand’s Copy Requires More Than Writing
With almost EVERY potential client, I get told “I need help with more engaging copy that connects and converts my ideal client.” OR... “I need a lot of direction with my content strategy and content plan.” I totally understand! Strategic and authentic copy can be...
You Can’t Overhaul Your Brand Overnight
Some of the BEST advice I’ve EVER received was several years ago, from one of my college TV news managers. He said, “Always do something creative every day.” While it’s EASY for me to be creative, this really struck a chord with me. Especially because of the season I...
Buying Into Storytelling Myths?
If you're trying to build a stand-out brand, avoid buying into brand storytelling myths. These myths will cost you. Let's get into it. The top 3 brand storytelling myths I'm challenging you not to buy into are: 1. Telling “your story” or being vulnerable is the only...