Connect and Convert With Storytelling
2011 was my first time treading these digital waters as a self-published author. Afterward, I went on to serve as a web producer and director, TV news reporter, creative writing instructor, and digital/print magazine curator. When I think of how I've served in each...
Why You’re Not Excited About Email Marketing
Not feeling email marketing right now? I get it... Just last month, a lot of marketers were “beating people up” for not having an email list. I don’t believe in this… What I do believe in is this: Helping you understand the potential behind email marketing for your...
Give Your Brand Permission to Stand Out
Consider this reminder as your note NOT to hold back: You don't need to obsess over your competitor's content, do "all the things" to stay relevant, or throw tons of stats and facts out there to work with your ideal clients. You need authentic and strategic...
Your Brand’s Copy Requires More Than Writing
With almost EVERY potential client, I get told “I need help with more engaging copy that connects and converts my ideal client.” OR... “I need a lot of direction with my content strategy and content plan.” I totally understand! Strategic and authentic copy can be...
You Can’t Overhaul Your Brand Overnight
Some of the BEST advice I’ve EVER received was several years ago, from one of my college TV news managers. He said, “Always do something creative every day.” While it’s EASY for me to be creative, this really struck a chord with me. Especially because of the season I...
Buying Into Storytelling Myths?
If you're trying to build a stand-out brand, avoid buying into brand storytelling myths. These myths will cost you. Let's get into it. The top 3 brand storytelling myths I'm challenging you not to buy into are: 1. Telling “your story” or being vulnerable is the only...
Why I Still Think Like a Journalist
2 years ago, I left TV news reporting behind but guess what? ⠀⠀I STILL think like a journalist for my clients. ⠀Look, I’m forever obsessed with strategy and enthused with storytelling, so it’s no surprise that I’ve merged my former reporting hat with Chayil Media...
The #1 Secret to Boosting Your Content
Look, there is tons of content out there… But what makes captivating content? Content that keeps people coming back time after time? Content that converts your browsers into clients? So, it’s one thing to just push out content for your brand. But it’s a totally...
Sales Page vs Landing Page
What's the difference between a landing page and a sales page? If you have an email list, chances are you have a lead magnet that you’d like your subscribers to get their hands on. Right? The best way to do this is by having a landing page. Landing pages are...