Why Your Content Frustrates You
Is your niche too saturated? Are people on your email list only because they wanted to download the free resource that you or your team spent hours in Canva creating? Is the algorithm against you? These are just a few questions that many coaches, course creators, and...
This Content Myth Is Leaving You Stuck
Don't fall for the myth that content planning is the most important thing in your brand. Focus your attention on your content strategy first. I think content planning is a big distraction for a lot of people. Back in 2013, when I started a blog that’s now a...
Why You Think Your Niche is Too Saturated
So, you think your niche is too saturated? Think again… These are the REAL reasons why you think your niche is too saturated - and sorry but the algorithm or the number of people in your niche has nothing to do with it. You’re simply: 👉🏾 Not documenting key...
How to Excite New Email Subscribers
I know a lot of people are telling you the key to gaining new email subscribers is by giving away something for free, like a checklist or roadmap. While this is a great idea, there's more to the process of gaining new email subscribers. Look, I love a good free...
Your Niche Is Not “Too Saturated”
You’re settling when you say this... "My niche is too saturated." Cut through the noise by bringing your brand’s UNIQUE attributes to the table. Your ideal customer or clients actually have a lot to feast on… But you’re leaving them hungry. Why settle with the same...
Connect and Convert With Storytelling
2011 was my first time treading these digital waters as a self-published author. Afterward, I went on to serve as a web producer and director, TV news reporter, creative writing instructor, and digital/print magazine curator. When I think of how I've served in each...
Why You’re Not Excited About Email Marketing
Not feeling email marketing right now? I get it... Just last month, a lot of marketers were “beating people up” for not having an email list. I don’t believe in this… What I do believe in is this: Helping you understand the potential behind email marketing for your...
Give Your Brand Permission to Stand Out
Consider this reminder as your note NOT to hold back: You don't need to obsess over your competitor's content, do "all the things" to stay relevant, or throw tons of stats and facts out there to work with your ideal clients. You need authentic and strategic...
Your Brand’s Copy Requires More Than Writing
With almost EVERY potential client, I get told “I need help with more engaging copy that connects and converts my ideal client.” OR... “I need a lot of direction with my content strategy and content plan.” I totally understand! Strategic and authentic copy can be...