How to Uncover Your Ideal Client’s Frustrations
When you started your business, you probably were told to create a fictional avatar. You know - those profiles that share all the nitty-gritty details of what “you think” your ideal client’s day-to-day life looks like.For example, your avatar includes their income,...
Are You at a Loss About Email Marketing?
I've learned that most people are experiencing the same issue when it comes to amping up their email marketing. So, I'm popping in here to ask you: Are you struggling with your email copy? Based on my experience, here are some possible reasons you’re not...
3 Marketing Myths to Stop Believing Today
I’m going to give it to you straight because, in this day and age, it’s easy to get bombarded with information and feel overwhelmed. In those conditions, it’s easy to let things slide, put things off, and plain old neglect them. So here are three marketing myths to...
3 Winning Email Opt-in Ideas
Hey there, Story-Seller! I'm all about thinking outside the box when it comes to marketing. And you should too - especially when it comes to your email subscribers. Because you want to propel them into soaking up more of your knowledge. It’s all part of the buyer’s...
2 Brand Messaging Pitfalls to Avoid
Hey there, Story-Seller! Self-doubt has an annoying way of showing up in your coaching business. You’ve encountered it time after time… Heck - maybe you’re battling it right now, before a coaching call. You’re not alone. It’s the culprit of keeping you down in your...
3 Major Elements to Nail for Your Next Course or Program Launch
So, you’re pretty excited about launching your upcoming course or program. Or maybe you’re thinking about launching one at some point... Either way, I’m excited for you as well! But let’s not get too excited. Because there are a few things, you don’t want to overlook....
2 Reasons You Hate Marketing Your Business
I'm noticing quite a few people share how much they hate marketing their business. Sometimes, they share how much they resent social media because of the algorithms. And then there are some people who say they don't like showing up for their email subscribers because...
5 Deadly Email Marketing Sins
I could talk about the power of email marketing ALL DAY. Seriously. Because I believe your brand's email subscribers are special. They deserve valuable AND exclusive content. Now, if you're looking to step up email marketing in your business, check out these 5 deadly...
Less Consuming, More Storytelling
You don’t need to be popular in your brand’s industry to be successful. Your success really depends on your brand’s secret sauce. Seriously. How far you go... What you achieve… All depend on: Cutting out the noise of the online world. You know what I’m talking about.....