by Danielle Wallace | Oct 21, 2021 | Uncategorized
Consider this reminder as your note NOT to hold back: You don’t need to obsess over your competitor’s content, do “all the things” to stay relevant, or throw tons of stats and facts out there to work with your ideal clients. You need authentic...
by Danielle Wallace | Oct 21, 2021 | Uncategorized
With almost EVERY potential client, I get told “I need help with more engaging copy that connects and converts my ideal client.” OR… “I need a lot of direction with my content strategy and content plan.” I totally understand! Strategic and authentic copy can be...
by Danielle Wallace | Oct 21, 2021 | Uncategorized
Some of the BEST advice I’ve EVER received was several years ago, from one of my college TV news managers. He said, “Always do something creative every day.” While it’s EASY for me to be creative, this really struck a chord with me. Especially because of the season I...
by Danielle Wallace | Sep 17, 2021 | Uncategorized
If you’re trying to build a stand-out brand, avoid buying into brand storytelling myths. These myths will cost you. Let’s get into it. The top 3 brand storytelling myths I’m challenging you not to buy into are: 1. Telling “your story” or being...
by Danielle Wallace | Sep 17, 2021 | Uncategorized
2 years ago, I left TV news reporting behind but guess what? ⠀⠀I STILL think like a journalist for my clients. ⠀Look, I’m forever obsessed with strategy and enthused with storytelling, so it’s no surprise that I’ve merged my former reporting hat with Chayil Media...
