LinkedIn just rolled out new ways to earn through advice sessions, videos, and brand deals. If you’ve built a service-based business on years of know-how, this news deserves a second cup of coffee.
LinkedIn has always been a funny little corner of the internet. One minute, you’re cheering on an old coworker’s promotion. A minute later, a stranger has turned a grocery store run into seven leadership lessons. Bonus points if the post includes a humble brag about waking up at 5 a.m.
So, when LinkedIn made a big announcement on October 15th, I expected another tool for posts about grit. Instead, the company rolled out new ways for professionals to earn income. The list includes paid advice sessions, ad money from videos, and more chances to work with brands.
I’m interested. A little suspicious, sure, but interested.
Maybe you have a consulting firm, coaching practice, or a bookkeeping business. If your brain pays the bills, LinkedIn wants to help you get paid for knowing things. Before you spend your LinkedIn money on a fancy desk chair, though, there’s fine print.
The “pick your brain” crowd finally has a checkout button
Someone pops into your inbox with, “Hey, can I pick your brain for a sec?” Forty minutes later, you’re giving away the advice your clients book you for. All the while, your own client work sits waiting like a dog by the door.
LinkedIn’s answer is a feature called Advice Sessions. It lets eligible professionals sell paid consultations right from their profiles.
Setup looks pretty simple. Create a session, explain what you’ll help with, set your price, and pick your availability. Clients book and check out through LinkedIn using Stripe, and the session happens online.
A business coach offers a focused hour for someone stuck on hiring their first team member. Nonprofit consultants help organizations get ready for grant season. Leadership consultants help a business owner sort through a tough employee situation. An accountant offers tax planning help within her professional scope. Each one packages knowledge you already use into a focused, paid appointment.
I want to say something to the woman who loves Jesus and loves helping people. Generosity is beautiful, and so is getting paid fairly for your gifts. The two get along just fine.
Still, generous hearts sometimes end up with overbooked calendars. One coffee chat turns into five, and somehow the work clients book you for gets pushed to Saturday. A price on your wisdom keeps the gift going without draining the giver.
So how much money are we talking?
According to LinkedIn’s Help Center, eligible hosts charge up to $500 per session. Four sessions at $200 each comes to $800 before fees. Eight sessions brings in $1,600. For advice you already give in your sleep, it’s a nice chunk of change.
Of course, these numbers are pretend math. LinkedIn doesn’t make promises about filling your calendar. Finding people who want to book you is still on you.
The money also takes its sweet time. LinkedIn says payouts arrive 30 days later, and Stripe takes processing fees. So a booking today won’t buy your groceries tomorrow.
For now, the guest list is short. LinkedIn’s October announcement talks up Advice Sessions for U.S. Premium Business subscribers. But the Help Center says hosting is currently limited to invited subscribers.
Anyone booking a session must live in the U.S. and have a verified LinkedIn profile. Hosts also have to finish Stripe’s setup and connect Google Calendar. After that, the booking button shows up.
So check your account before buying Premium Business just for this feature. Spending money and then learning the feature is invite-only feels like buying a gym membership for a gym you can’t get into.
LinkedIn is testing ad money for videos, too
Apparently, LinkedIn looked at YouTube and thought, why should they have all the fun? The platform is testing In-Stream Ads. These ads run before videos from eligible creators, who get a share of the ad money.
Think about a career coach who posts videos about salary talks and job changes. Those videos already show off her skills and bring in clients. With In-Stream Ads, they’d also earn a little ad money on the side.
I get the appeal. Making a good video takes research, planning, filming, and editing. Add at least three retakes because your dog barked at the mail carrier mid-sentence.
Right now, though, LinkedIn is only testing In-Stream Ads with select U.S. creators and advertisers. The company hasn’t shared a standard rate either. Guessing what anyone earns is like guessing what’s in the mystery casserole at the church potluck.
I’d watch this one for a while before adding five new videos to the calendar. Extra money sounds lovely. But extra work with a mystery paycheck gets a polite “no thank you” from me.
Brand deals are coming for the professionals
Remember when brand deals seemed to belong only to influencers? They showed us 12-step skincare routines and blenders they swore changed their lives. Well, professionals finally got an invite to the party.
In June 2026, LinkedIn introduced Creator Marketplace. It helps brands find and team up with professional creators. Brands search by expertise, audience, and the topics people post about.
A leadership coach with an engaged audience fits nicely with a company selling workplace training tools. Entrepreneurship educators pair well with brands selling resources for established business owners. These deals add income without asking anyone to drop their current services.
The catch? LinkedIn’s eligibility requirements say you need an invitation first. The list also includes 5,000 followers, 12 posts in 90 days, and 45,000 impressions in that window. Even after clearing those hoops, no brand is promising to call.
For those of us building a business on faith, the paycheck is only half the question. A sponsorship should fit your audience and your values. Promoting something you wouldn’t recommend to clients is an expensive way to lose trust.
Some offers deserve a gracious no. Trust me, your reputation will send you a thank-you card.
Before chasing a new income stream, look at your LinkedIn content
I love watching service business owners try new ways to make money. But each time a platform launches a shiny new feature, one question pops into my head. Will this bring in revenue, or become one more thing on an overpacked calendar?
Now think about what someone sees when they visit your LinkedIn profile today.
Maybe you have years of experience, happy clients, and a service worth thousands. Still, your posts rarely mention what you sell. Or perhaps your content gets likes and the occasional “Great post!” comment. Serious inquiries, on the other hand, show up about as often as snow in a Texas July.
A new booking button won’t fix any of that on its own. Before someone books a session, they need to understand what you offer. They also need to see why your know-how matters for their problem. I’d put some energy there first.
Personally, I think Advice Sessions opens up to a lot more Premium users within the next year. The first people to benefit will be the ones whose content already explains what they do. A booking button on a quiet profile is like a gorgeous storefront on an empty street.
How I’d tackle LinkedIn using my Story Seller System
At Chayil Media Publishing, I use a three-part process called the Story Seller System. It connects research, strategy, and storytelling in the content I create for clients. The three parts are Source, Angle, and Exclusive.
Source
I start by digging into your business, audience, offers, and current marketing. My goal is to learn what drives buying decisions, what’s working, and what’s slipping through the cracks.
Before suggesting a LinkedIn plan, I’d want to know which services you want to sell. I’d also look at the questions clients keep asking and which offers bring in revenue. Where people drop off matters, too.
Sometimes a business owner thinks she needs more engagement. The bigger issue? She rarely mentions the service she wants people to buy. It’s hard to fix a leaky faucet while you’re busy repainting the kitchen.
Angle
Once the research is done, I use it to shape your messaging and story angles. I also decide which ideas and proof will help potential clients take action.
Say you’re a business coach whose audience keeps asking how to grow without burning out. I’d skip the broad entrepreneurship advice, since the internet has plenty. Instead, I’d dig into the decisions your clients wrestle with and how your coaching helps.
We’d talk through situations you’ve helped clients handle and questions owners should ask before expanding. Now your content has something specific to say. It also connects naturally to the services you sell.
Exclusive
This is the good stuff. These are details no one finds in a generic article online.
Think about your experience, your point of view, and the way you solve problems. Client results count, and so do the questions you ask on a consult call.
I weave those details into website copy, emails, social posts, and videos. As a result, people have a stronger reason to hire you. So, if LinkedIn hands you another way to get paid, wonderful. By then, your content has already done the heavy lifting.
Should you try to make money on LinkedIn?
I’d keep an eye on all of this, especially Advice Sessions. It fits nicely for anyone already selling coaching, consulting, or specialized guidance. Video money and brand deals sound promising, too, once LinkedIn opens the doors wider.
What I wouldn’t do is create three new offers and buy another subscription. Daily videos because a platform got excited on a Thursday? Also a no from me. Running a business already has you spinning plenty of plates.
Start with whatever fits your current services and money goals. An established consultant may do great selling focused sessions. Another business owner may earn more by using LinkedIn to attract clients for her current services. And a woman who’s stretched thin may decide her current offers deserve some love first.
There’s wisdom in knowing which doors to walk through and which ones can wait. Ecclesiastes 3 has a whole chapter on timing, after all.
I do love seeing LinkedIn give professional expertise some attention. Women who’ve spent years building their skills deserve chances to earn from them.
Maybe one of these features becomes a helpful part of your business. Or maybe the news nudges you to take a fresh look at your current services. I’m curious to see where this goes.
And the next time someone asks to pick your brain, you may have a booking link ready. As boundaries go, LinkedIn has given us worse.
The expertise is yours. I’ll help turn it into sales-driven content
Over the years, your business has grown and your experience has deepened. Clients have trusted you with problems worth every penny. Still, your social media may tell a watered-down version of what you do.
I’m Danielle Wallace, owner of Chayil Media Publishing. It’s a faith-rooted content marketing agency for Christian women who run service businesses.
My Story Seller System researches your business and audience. From there, I build stronger messaging and story angles. Each piece brings your expertise and client experiences into content that supports your goals.
When it comes to social media, there are a few ways we can work together.
Want a stronger social media plan before you post again?
My Social Media Strategy Session is $150 and gives us 90 minutes together. We’ll dig through your current content, offers, audience, and marketing direction. I’ll review what you’ve been posting and help you find stronger story angles. Together, we’ll map out ideas that connect your content to what you sell.
By the end, you’ll have content ideas, offer direction, and a plan for what to post next.
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Someone who knows how to research a business and find a strong angle takes the wheel. And you get your evenings back to focus on the clients who book you.
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The value is already in what you know. I’d love to help you show it in a way that turns readers into clients.
