SOCIAL MEDIA CONTENT RETAINER
POWERED BY STRATEGY, RESEARCH, AND STORYTELLING
WITH DANIELLE WALLACE
Your content calendar is full…
but your sales pipeline is not.
Posting every day and having a strategy are not the same thing, and your analytics have been trying to tell you that for months.
A full content calendar with no story behind it is a very organized way to get ignored. The right audience scrolls past, the wrong ones double tap, and somehow you end up with a bunch of likes and zero inquiries. Again.
(You are not doing that anymore.)
A content strategy built around your story changes what people do after seeing your post. Scrolling stops. The whole caption gets read. Someone thinks “okay, who is this.” That’s reaction worth building toward, and it doesn’t happen by accident.
What changes when strategy leads
The Story-Seller System runs every piece of content built inside this retainer.
Before a single caption gets written, the strategy gets built first, and the strategy starts with your story.
Your offer, your audience’s actual frustration, and the angles most likely to turn a curious follower into a paying client all get mapped out before anything goes live.
Content built this way doesn’t have you staring at a Google Doc at 11pm trying to be relatable and professional at the same time.
Every post has a job. Some posts warm the audience up and build authority.
And then there are some that move people toward booking a call. A strategy worth paying for knows which post does which job and plans the whole month around it.
“Danielle is detailed, communicative and her copywriting skills are on another level! She’s super thoughtful in her approach, curating top-notch social posts to elevate our presence across several channels.”
– Cora Miller, Founder of Young King Hair Care
SOCIAL MEDIA CONTENT
RETAINER OPTIONS
Starter ($1,000 mo.)
Twelve story-driven posts per month built around a monthly content strategy session and content calendar. Short-form video editing included. Platform-specific research, content scheduling, and a monthly performance report round out the package. A strong foundation beats a packed calendar with no direction behind it every single time.
Add-on available: Video scripting at $200 per month for clients who want the full script written before filming.
Growth ($1,500 mo.)
Sixteen story-driven posts per month, a monthly content strategy session and content calendar, short-form video editing, daily Instagram Stories Monday through Friday, platform-specific research, content scheduling, a monthly performance report, and platform extension to one additional platform of your choice.
Add-on available: Video scripting at $200 per month.
The Pro ($2,000 mo.)
Twenty story-driven posts per month, a monthly content strategy session and content calendar, short-form video editing, daily Instagram Stories Monday through Friday, engagement and community management, platform-specific research, content scheduling, a monthly performance report, and platform extension to one additional platform of your choice.
Add-on available: Video scripting at $200 per month.