WEBSITE COPYWRITING EXPERIENCE
POWERED BY STRATEGY, RESEARCH, AND STORYTELLING
WITH DANIELLE WALLACE
Feeling a bit TOO FAMILIAR WITH THESE?
Seems like your dream clients are ignoring you. Maybe you’re struggling to find the right words that truly connect with them.
Your to-do list is a mile long, with writing your website copy is somewhere near the bottom.
No matter how many times you tweak your website copy, it still doesn’t sound like you. That’s because being your own copywriter is tough.
You’re watching potential sales dip because your audience can’t see the value and experience you offer. It’s a disconnect we need to fix, pronto.
You love raving about your business in person but can’t translate your enthusiasm to text. It’s one thing to talk the talk, but writing it is a whole other ball game.
You’re worried your site isn’t pulling its weight in sales. You know how to sell when you’re face to face. But online your words aren’t doing the heavy lifting.
Now take a minute to IMAGINE YOURSELF…
Checking your calendar and seeing it filled with new client bookings from your website.
Catching yourself humming happily while answering emails from interested prospects who actually understand what you offer.
Booking a dream vacation without a second thought, knowing your website’s handling business while you’re gone.
Blinking in surprise when you realize you haven’t had a “slow month” since your new website copy went live.
Noticing how your discovery calls have shifted from “What do you do?” to “When can we start?”
Your scattered thoughts? I shape them into words that sell.
“I’ve had copy written before, and there was always a page that I loved more than the others. But this isn’t the case. I actually love my entire website.”
– Sabatini Ferdinand
Book a disvovery call
Partner with a Story-Seller
FOR A SITE THAT SPEAKS
directly to your ideal customer or client.
WHAT TO EXPECT
Brain picking
Me digging into the nuts and bolts of your business (you bring the scoop!).
A trusted partnership
A working relationship built on honesty, open communication, and shared goals (we’re in this together).
Speaking directly to your audience
Strategic, researched-backed words with a blend of storytelling that make your ideal client or customer go, “Wow, it’s like they read my mind!”
DO NOT EXPECT
Quick fixes
Overnight success (good things take time, and great copy is no exception).
Cookie-cutter solutions
One-size-fits-all writing (your business is unique, and your copy should be too)
Confusing jargon
Fancy words that confuses your audience instead of helps them understand your bottom line.
Let’s make your business a reality with ease, joy and flow
WEBSITE COPY PACKAGES
Check out what’s waiting for you
The Narrative
($1,125) (40% deposit)
Strategic one-page website copy for service providers who want to lead with clarity and connect through story. It’s Built to articulate your offer, clarify your message, and guide visitors toward taking the next right step.
You’ll walk away with:
⭐ 60-minute messaging strategy session
⭐ Website copy for 1 SEO-informed, researched-backed page
⭐ Storytelling + Messaging Guide (includes content prompts, voice map, and story angles for future marketing content)
⭐ Strategic wireframe to visualize copy layout
⭐ 20-minute final consult to walk through your website copy and the Storytelling + Messaging Guide
⭐ Final copy and your Storytelling + Messaging Guide delivered within 10 business days of the strategy session. Includes two rounds of revisions.
The Novella
($1,500) (20% deposit)
Three strategic pages, fully mapped to your customer journey with copy that guides, nurtures, and converts. For founders who are ready for a website that speaks directly to their ideal clients…and says the right thing at the right time.
You’ll walk away with:
⭐ 60-minute messaging strategy session
⭐ Website copy for 3 SEO-informed, researched-backed pages
⭐ Storytelling + Messaging Guide (includes content prompts, voice map, and story angles for future marketing content)
⭐ Strategic wireframes for each page to visualize copy layout
⭐ 20-minute final consult to walk through your website copy and the Storytelling + Messaging Guide
⭐ Final copy and your Storytelling + Messaging Guide delivered within 12 business days of the strategy session. Includes two rounds of revisions.
The Novelette
($1,750) (20% deposit)
A full website messaging system for brands ready to scale with confidence, authority, and storytelling that converts. From positioning and messaging to layout and flow, every word is written with strategy and structure.
⭐ 60-minute strategy intensive to map voice, vision, and visitor journey
⭐ Website copy for 4 SEO-informed pages
⭐ Storytelling + Messaging Guide (includes content prompts, voice map, and story angles for future marketing content)
⭐ Wireframes for each page, designed to guide your designer or template choice
⭐ 20-minute final consult to walk through your website copy and the Storytelling + Messaging Guide
⭐ Final copy and your Storytelling + Messaging Guide delivered within 14 business days of the strategy session. Includes two rounds of revisions.
The Novel
($2,000) (20% deposit)
Five-page website messaging system for service-based businesses scaling with confidence and clarity. This is for brands ready to establish long-term authority, tell a cohesive brand story, and guide users through an intentional, research-backed experience from first click to conversion.
⭐ 60-minute strategy intensive to map voice, vision, and visitor journey
⭐ Website copy for 5 SEO-informed, customer journey aligned pages
⭐ Storytelling + Messaging Guide (includes content prompts, voice map, and story angles for future marketing content)
⭐ Wireframes for each page, designed to guide your designer or template choice
⭐ 20-minute final consult to walk through your website copy and the Storytelling + Messaging Guide
⭐ Final copy and your Storytelling + Messaging Guide delivered within 14 business days of the strategy session. Includes two rounds of revisions.
Do you have questions?
FREQUENTLY ASKED QUESTIONS
01. How long does the whole process take?
After we have our strategy session, you’ll get your goodies in 14 business days flat. That includes your shiny new website copy, a brand messaging guide to keep everything on track, and a wireframe to show how it all fits together.
02. What's a wireframe?
A wireframe is like a blueprint for your website. It shows where all your shiny new copy will live on each page. It’s a great way to visualize how your words and website design could possibly look together.
03. How do I prepare for our strategy session?
I’ll kick things off by sending you a short questionnaire with 5 key questions. It’s a warm-up for our strategy session – nothing too brain-bending, only stuff to get you thinking about your business in new ways. Fill it out when you’ve got a quiet moment, and send it back to me. I’ll use your answers to make our strategy session super productive.
04. What documents do I need to send you?
Send me anything relevant about your services or products, any existing marketing materials, and your brand guidelines if you have them. If you have a website, share the link. Include some client or customer testimonials if available.
05. How does the revision process work?
After I deliver your copy, I’ll give you access to a shared Google Drive folder. You’ll find all your new copy there. Just go in and highlight and comment on any areas you want changed. No need for lengthy emails – this keeps everything in one spot and makes the revision process smooth. I’ll then work on the highlighted sections and update the documents in the folder. Easy peasy!
06. What if I forget to tell you something important?
Part of my job is asking the right questions to dig up all those important things about your business. Between the questionnaire, our strategy session, and my follow-up questions, we’ll cover all the bases.