Oftentimes, a lot of business owners reach out to me to work with them as their copywriter and story strategist because they’re also impressed with how I show up online.
I can’t count how many times people have said how I’m very visible and consistent with my messaging and visuals.
Honestly, not only do I attribute this to my passion for writing but also to the many hours I spent building the website, social media, and email content for my first blog, that’s now a digital and print magazine.
I also attribute my knack for connecting words and visuals to the 7 years I spent in the trenches as a TV news reporter. I believe I honed in on the visual aspects a lot when I shot and edited my own news stories. Whew! I was glad to get a photographer to take over during my last year as a reporter.
However, I learned a lot from picking up the camera myself every day and editing videos.
And now, here we are today!
Now, I really want to dig into how you can have a booked-out brand. Because simply put, if I write amazing copy for your website, emails, or social media platforms, you’ve got to have great visuals to match.
So, let’s get into it.
Step ONE – YOUR STRATEGY
Most importantly is to build your foundation that literally everything else in your business will flow from. Your brand strategy outlines EXACTLY who you are as a brand-your vision, your values, and what really truly makes you different.
Exactly who you serve and what makes them tick. How you speak as a brand. How you show up. How you make deep connections. How you look and how you feel to those who need your offers.
These ingredients make your one-of-a-kind roadmap for magnetizing dream clients and customers to you.
Step TWO – YOUR VISUAL EXPERIENCE
Your dream client’s perception of you is their reality, and creating the right perception of your brand in under one second is crucial to grabbing their attention and building trust. How do we do this?
With a consistent visual experience across all your brand touchpoints (aka the places that potential clients interact with your business, such as websites, socials, etc.) Pair your visual experience with content developed from your brand strategy for a winning combination that allows your dream clients to see you as the go-to expert in your niche.
Step THREE – YOUR SALES MACHINE (aka your Website)
So you’ve combined your brand strategy with your visual strategy to build up a reputation as an expert in your niche. Congrats! Now it’s time for the final step – sending your leads to your strategically built website so they can invest in your offerings. Think that a website is an old school? Think again.
Having a digital home for your business is crucial to developing credibility as a brand and driving sales without being reliant on a singular social platform to do all the work.
Curious about how you can get started putting everything in action to build a booked-out brand?
Well, my friend Marielle of Ivy and Elle has something special for you inside of her template store! The Ivy & Elle Template Store is designed specifically for female online entrepreneurs (sorry, guys).
Their templates and masterclasses take you through all the steps to build a brand that books. Ivy & Elle Studio has helped over 650 entrepreneurs develop strong brand identities, both with templates and custom solutions. They’ve refined their logo templates, Canva templates, website templates, and branding masterclasses down to what works the very best.
Wondering what’s inside the store?
Click here to take a peek inside of The Ivy & Elle Template Store.
P.S. Want 10% OFF your purchase from The Ivy & Elle Template Store?
Use the coupon code: DANIELLEWALLACE.
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