If you’ve ever launched a course or program before and the results were very frustrating versus very exciting, ask yourself this one thing:
Did I really engage with my email subscribers?
Chances are if you didn’t do this, you more than likely put all your eggs in one basket with social media instead and neglected your email list, because you realized it was too much work.
I get it…
You’re already putting together all the elements of your course or program and the last thing you want to do is sift through more info to come up with several emails for a marketing sequence.
Even though, all of that sounds draining, it doesn’t mean it should be avoided.
Here are three things that I want you to remember as you prepare for your next course or program launch:
1. REALIZE THAT YOUR SUBSCRIBERS WANT TO HEAR FROM YOU
Look, they didn’t sign up to your email list for nothing. They’re looking to be nurtured and I’m not just talking about one time during your launch. They want to hear from you on a routine basis. Once you do have a launch, their mind is primed to invest in what you have to offer.
2. GET EXCITED ABOUT ALL THE THINGS YOUR BRAND HAS TO OFFER FOR YOUR EMAIL SUBSCRIBERS
If you’re really excited about what you have to offer, chances are you’ll be excited about sharing it with everyone who is in your target audience.
3. COMMIT TO TREATING YOUR EMAIL SUBSCRIBERS SPECIAL
If your email subscribers see that you’re popping into their inbox with quality content, they’ll definitely be interested in what you have to offer during your course or program launch.
You don’t want to make it hard for them to understand what you do and at the same time, you don’t want to make it easy for them to unsubscribe.
Now, if you’re ready to amplify your email marketing strategy, let’s chat.
I’m here to support you.
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