Launch week arrives and you’re running on four hours of sleep, answering DMs between bites of cold pizza, and wondering why you forgot to eat lunch. Burnout during launch week happens because you’re trying to do everything at once while showing up for the people considering your offer.
Business coaches, life coaches, wellness coaches, and career coaches all experience launch burnout when preparation runs short and every piece of the launch gets compressed into a disorganized season. Giving yourself time and planning ahead changes how launch week feels.
Launch Prep Should Happen Before Launch Week
You’re spending launch week rewriting sales page copy, filming last-minute videos, and fixing email sequences while trying to show up on Instagram Stories. Client sessions still happen, discovery calls get scheduled, and posting content never stops. The offer works perfectly on sales calls, but sitting down to record a video at 9 PM makes the words disappear.
Rushing to finish launch assets while managing current clients creates pressure people can feel through the screen. Finishing your copy, emails, and video content two weeks before cart opens means launch week becomes about showing up instead of creating.
| Focus Area | Before Launch Week | During Launch Week |
|---|---|---|
| Copy & Content | Sales page written Email sequence done Video content filmed | Post scheduled content Show up in Stories Answer questions |
| Systems & Tech | Links tested Automations set up Calendars ready | Monitor systems Fix any issues Track conversions |
| Self-Care | Meal prep done Boundaries set Downtime scheduled | Eat prepared meals Honor boundaries Take breaks |
| Focus | Creation and preparation | Connection and execution |
Small Details Pile Up Fast
Links need testing, email automations need checking, bonus deliverables need organizing, and discovery call calendars need capacity limits set. One broken link creates unnecessary stress when someone tries to buy during a live webinar.
Troubleshooting technology during launch week takes time away from answering questions and connecting with people. Testing systems before launch week starts protects your ability to stay present with your audience.
Meal Prep Sounds Boring but Necessary
You skip breakfast, forget lunch, and order takeout at 10 PM because figuring out dinner feels impossible when DMs pile up. Small decisions like what to eat stack up and feel overwhelming when launch energy drains fast.
Batch cooking one recipe on Sunday and using it throughout the week keeps you fed without thinking. Ordering meals instead of cooking, asking someone to pick up groceries, or prepping snacks ahead of time removes decisions from your plate so you can focus on showing up.
Self-Care Gets Pushed Off First
Launches get planned without blocking time for breaks, walks, or anything outside of work. The mentality becomes “one more thing” and suddenly six hours pass without moving from the desk. Hunger hits, irritability shows up, and exhaustion takes over.
Scheduling breaks with a timer or a phone call stops the disappearing act where work swallows the entire day. Taking 10 minutes for yourself daily makes a difference even when the schedule feels packed.
Automate What You Can
Answering the same questions repeatedly during launch week drains energy fast. Someone asks about payment plans, another person wants to know about program length, and a third message asks about start dates. Responding to every single question manually takes hours.
Setting up automated email sequences, scheduling systems, and FAQ documents reclaims time during launch week. Technology handles repetitive tasks so you can stay focused on connection instead of copying and pasting the same answer 47 times.
Schedule Downtime After Launch
Launch week ends and you immediately jump into client onboarding, content planning, and catching up on everything pushed aside. No recovery time gets scheduled because the business keeps moving.
Blocking a few days after cart close for rest and recovery gives you space to process the launch without burning out. Booking a massage, clearing your calendar, or planning something you love creates a reward for getting through launch week.
Launch Week Needs Boundaries
Boundaries during launch feel impossible because being visible and responsive feels necessary for conversions. DMs come in at all hours, questions arrive on weekends, and stepping away feels risky. The always-on expectation creates exhaustion.
Setting boundaries around response times and communication hours protects your energy. People considering your offer can wait a few hours for a response without the launch falling apart.
Your Launch Copy Should Do the Selling
Working twice as hard during launch week happens when your messaging feels unclear. The sales page doesn’t explain the offer well, emails confuse people instead of building momentum, and video content feels scattered. More time goes into answering basic questions because the copy isn’t doing its job.
Launch messaging either sells for you or makes you work harder.
The Story Seller’s Launch builds your sales page, email sequence, and video content from one clear narrative, so your launch copy does the heavy lifting. We start with a 90-minute strategy session where I map out the story behind your offer. Then I write your sales page copy with clear positioning, a 5-7 email sequence where each message builds on the last, and video hooks and talking points so showing up on camera feels simple.
Everything connects because I built it all from the same foundation. You’ll also get the Launch Story Framework Document, so you have a map for next time, plus a final 30-minute wrap-up session to answer questions and review filming strategy.
Ready to build a launch with a solid story? I only take 3 Story Seller’s Launch clients each month. Hit the button below to book your spot.
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