So, you’re pretty excited about launching your upcoming course or program.
Or maybe you’re thinking about launching one at some point…
Either way, I’m excited for you as well!
But let’s not get too excited.
Because there are a few things, you don’t want to overlook.
Personally, I’m always asking my copywriting clients questions.
Because getting to the root of their offer and core values is critical.
It’s the only way to make sure we’re covering all the bases for their email funnel, sales page, and social copy.
Now, I want to remind you of a few key mistakes to avoid at all costs when prepping for your program or course launch. These mistakes include:
🔎 Not thinking about why your course or program is REALLY amazing
Look, there are tons of courses and programs out there, but what makes yours special?
🔎 Not thinking about frequently asked questions
There’s no way around it – People will have questions before investing in your course or program. These questions are usually around refund policies, your program or course length, or who your offer is not for.
🔎 Not setting goals for your course or program
After all your hard work, you don’t want to look back and wonder, “Did I really do well?”Before you put your course or program out into the world, you want to set goals for yourself in terms of revenue.
For instance, how many sales you would like overall or how many sales do you like from your email list and social media.
These metrics matter.
Now, I know you’re working away in your zone of genius, but you’ve got to keep these 3 things in mind to avoid unnecessary frustration during your pre-launch and launch phase.
Hopefully, this reminder is helpful for you.
And if you need support with compelling copy for your email sequence, sales page, or social post, let’s chat.
These are a big piece of your program or course launch.
Click here to apply for Chayil Media Publishing’s Launch Copy Experience.
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