Email copywriting has become more important than ever before.
Email marketing is a huge part of many companies’ marketing strategies, and with good reason: it’s highly cost-effective and can reach your target audience quickly, easily, and with minimal effort on your part. However, there are some common mistakes that you need to avoid when writing for email if you want to consistently attract new customers through this medium.
Too much text in the email body
The email body should not be an entire novel or ebook. Instead it should be something that doesn’t take your ideal client no longer than 3 minutes to read. This will make it easier for the reader to scan through their inbox and get to the point quickly. Use short sentences, use bullet points and lists where appropriate, and don’t be afraid to bold or italicize words that are important. Also consider using images in your emails: these can break up long blocks of text without adding too much extraneous information into your message.
Not speaking to a specific problem
If you’re writing an email copy, it’s important to speak directly to the problem your audience is facing. One of the best ways to do this is by showing that you understand their problem, and then show how your program, course, or service solves it.
Unsolicited email marketing
Don’t send unsolicited emails.
Don’t send emails without permission.
Don’t send emails without a clear call to action.
Don’t send an email with no clear purpose or objective (ie, don’t just send out general information).
The takeaway here is that email is still a powerful tool for your marketing efforts, but it’s important to keep in mind that the audience for this channel is not the same as for other channels. This means using personalization, making sure the content is relevant and valuable, and creating a sense of urgency around the message—all things that will help your emails stand out from the crowd.
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