Whether you’re a newbie in the online coaching world, someone with years of experience, you’re familiar with hitting a creative wall. I personally think that more often than not, it’s over thinking that slows you down – doubting if your content is exciting or impactful enough. And when I think about my former TV reporting life, I’m reminded that it’s often the everyday moments, the simple joys and challenges, that connect with others and make us relatable.
For instance, maybe you’re walking into your favorite coffee shop on a cold December morning or setting up your home for the holidays. These snippets of life are what make you uniquely you, and believe me, they’re the stories your audience wants to hear.
Now, while storytelling is a great tool for engagement and conversions, it should ultimately serve the purpose of highlighting your coaching services and the transformations you help people make.
With that said, I want to share 25 story-driven Instagram Reel ideas perfect for December, plus a few quick tips to make your storytelling pop:
JUMP RIGHT INTO ACTION.
Start your Reel with a surprising or intriguing moment. For instance, if you’re making a Reel about a morning routine, open with a clip of you doing a quick, fun workout in a Santa hat, rather than just waking up.
DITCH FANCY WORDS.
Use everyday language. Replace complex terms or jargon with words that you would use in a casual conversation. This will help you create a human connection with your audience.
TAP INTO SIMPLICITY.
Focus on one idea or theme per Reel. Avoid overloading with too many messages. A simple, clear story or message is more likely to stick with your audience.
ALWAYS TIE BACK TO YOUR COACHING MESSAGE.
I mentioned this a bit at the beginning of this blog post, but it’s worth mentioning again here – and that’s the fact that you should make sure that every story or piece of content you share has a clear link back to your coaching philosophy or the specific services you offer. This doesn’t mean every Reel should be a direct sales pitch, but it should reinforce your role as a coach and how you can help.
Now, it’s time to jump into a batch of story-driven reel ideas:
1. Share your cozy, motivational start to a winter day.
2. Discuss your growth and lessons learned over the year.
3. Show how you stay centered during the holiday rush.
4. Share a fun, festive exercise routine.
5. Celebrate a client’s journey and achievements.
6. Talk about books that inspire you this season.
7. Share moments from your family’s holiday preparations or traditions.
8. Discuss your approach to goal-setting for the upcoming year.
9. Cook up something special and share it.
10.Show how you’ve added holiday cheer to your workspace.
11. Give followers a glimpse of your daily routine in December.
12. Share what you’re grateful for this year, both personally and professionally.
13. Share your favorite holiday tunes that keep you motivated.
14. Whether it’s decorating or planning, let your followers in on the fun.
15. Offer advice for staying healthy and energetic during the cold months.
16. Take your followers on a virtual tour of a festive market.
17. Share your resolutions and encourage others to set their own.
18. Show off your go-to cozy outfits for working from home.
19. Share how you unwind during this busy season.
20. Offer unique gift suggestions for the holidays.
21. A shoutout to all the amazing people you’ve worked with.
22. Share your holiday baking fails and wins.
23. Give a sneak peek into your 2024 plans.
24. Share some of your favorite holiday traditions.
25. Reflect on 2023.
While not every video needs to be a standout reel, each one should show the truth of who you are and the genuine value you bring to your clients. Authenticity is magnetic, and it’s this genuineness that will definitely help you connect and convert people into clients.
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